The general theme of #hackARENA is to re-think the « fan experience ».

This experience can be lived inside the stadium but also on the road or outside the arena.

To inspire you, here are some (non-exhaustive) questions you could answer.

• How would you meet the needs of fans by providing enriched entertainment by AR and VR, by mobile, etc.?
• What added value can you imagine through AR and VR data and information for fans?
• How would you enrich the fans’ course in a stadium, a fan zone or a sports bar or on the road with new experiences and information?
• How can the emotions of fans in a stadium, a fan zone, a sports bar at home or others can be connected in a rewarding way, before, during and after a match?

• Discover new ways to make your car an integral part of your fan experience
• How can we find new ways to interact with friends or fans acquaintances sitting in a car?
• How can new mobility services improve the fan experience?
• How can be transferred innovation in mobility such as autonomous driving and e-mobility to innovation by improving fan experiences?
• How can subway / bus stations and the highway be part of the fan experience?

• What are your ideas for transforming strangers into known fans by delivering innovative personalized digital fan experiences?
• How would you use the content, digital channels and situations to make the fans experience timeless (before, during and after the event)?
• How to connect fan communities, for example from the Euromillions Basket League?
• How to connect and entertain fans in the community, for example by gamification?
• What value-added services would you offer to community members in e-commerce andlogistics?

• How could a new sports journalism improve your fan experience?
• How can we find new ways to interact remotely with friends?
• How would you combine the development of the fan community and the digital benefits with real products?
• How can we apply concepts such as blockchain to provide new values to fans?